Skylar G. MitchelStrategy. Growth. Momentum.

Featured Work

Campaigns & collaborations.

A selection of the work I'm most proud of — each project tagged with the SGM principle it best exemplifies.

SGM

Jeremiah School Fundraising Campaign

Fundraising campaign for the Jeremiah School in honor of Autism Awareness Month — April 2026.

Challenge: Raise awareness and funds during Autism Awareness Month with no dedicated campaign budget.
Strategy: Use a matching-donation hook to inspire community investment in the school's mission, amplifying awareness and support through authentic storytelling.
Execution: Conceptualized, planned, and executed the month-long Acceptance in Action: Every Dollar Doubled campaign. Organized and hosted a zero-budget fundraising meal funded entirely by donations, coordinating all logistics from venue setup to event-day operations. Developed a video content strategy for teachers to document monthly activities, then edited and published the footage across social platforms. Cultivated relationships with community members and local businesses to secure donations and drive participation.
Results: $61,050 raised in total through matching contributions and a zero-budget fundraising meal.

LessonCommunity relationships can outperform paid media when the story is clear and the ask is matched.

Gallery

Logo

SGM

Red Bull Sponsorship & Events Database

CSCI 2020 final project — built a functioning SQL database to manage athlete sponsorships, event participation, product and merchandise sales, and marketing efforts, using the Red Bull ecosystem as the project focus.

Challenge: Design a structured system that accurately stores, retrieves, and reports on complex relationships across athletes, teams, events, products, and sponsorships.
Strategy: Use normalized tables, clear entity relationships, and realistic sample data so the database reflects a real-world Red Bull ecosystem.
Execution: Designed the full schema and defined one-to-one, one-to-many, and many-to-many relationships. Wrote complex SQL queries using joins, aggregations, ordering, and limits. Populated the database with realistic sample data for athletes, teams, events, products, merchandise, and sponsorships.
Results: Functional relational schema with five demonstrated query types producing actionable outputs: team assignments, merchandise totals, top-selling products, event locations, and athlete sponsorship values.

LessonStrong schema design and realistic sample data make reporting and analysis far more credible and useful.

Gallery

ERD Diagram

SGM

CloudWise Academy — AI Website Design

AI Website Design — Since October 2026

Challenge: Deliver polished, professional websites for 25+ local Tri-Cities businesses at scale, without a traditional dev team or long build cycles.
Strategy: Leverage AI-powered design and development tools to compress build time while maintaining quality and brand consistency for small business clients.
Execution: Using AI-powered tools like Lovable and Claude streamlined the web development process to reduce build time and enable rapid delivery across multiple industries.
Results: 25+ websites designed & built for local businesses with faster turnaround and a repeatable AI-assisted workflow.

LessonAI compresses production time, but taste, structure, and client focus still determine the final result.

Gallery

HOME PAGE

SGM

Ballad Health — Marketing Intern

Marketing internship supporting healthcare initiatives for academic and research programs. May – August 2025.

Challenge: Promote Ballad Health's academic and research programs to both educational and clinical communities while building brand visibility.
Strategy: Collaborate with administrative leadership and cross-functional teams to develop content and outreach that connects students, educators, and clinicians.
Execution: Collaborated with administrative leadership and team members to support healthcare marketing initiatives, with a focus on promoting academic and research programs. Assisted in planning events, managing student outreach efforts, and developing content that strengthens brand visibility within educational and clinical communities.
Results: Contributed to stronger brand visibility for academic and research programs through coordinated events, outreach, and content.

LessonHealthcare marketing works best when it bridges education, research, and community.

Gallery

Northeast Region 24–25

SGM

Nolichucky Outdoor Learning Institute

Social Media Management — April 2026

Challenge: Drive class enrollment and product purchases for an outdoor learning nonprofit through organic social content.
Strategy: Consistent, engaging class-promotion content designed to grow reach and convert new followers into paying participants.
Execution: Crafted targeted social media content to drive class enrollment and product purchases. Executed a customer acquisition strategy focused on class promotion, converting new followers into paying participants through consistent and engaging content.
Results: Grew audience reach to over 600,000 Facebook viewers in two months.

LessonConsistent, audience-first content turns social reach into real enrollment.

Gallery